Competitor Intelligence: Analyzing inventory turnover rates safely

Understanding a competitor's sales velocity can help you prioritize which products to test. While sales metrics are private, you can estimate inventory movement by tracking stock levels over a fixed testing window. This allows you to analyze competitor inventory turnover safely and locally.

Estimating Sales Velocity

• Perform Baseline Exports: Export the target store's catalog at the beginning of the week.
• Track Stock Level Changes: Run a second export at the end of the week.
• Calculate Turnover: Compare the difference in inventory quantities for each variant to calculate sales velocity.

Refining Your Product Selections

Tracking inventory shifts helps you identify which product variations generate the highest sales volume, providing accurate data to support your sourcing decisions.