5 Metrics to Look for in a Competitor’s Product Export

Once you extract a competitor's Shopify store catalog, you will have a spreadsheet containing dozens of data columns. Analyzing this raw data can be overwhelming. To find useful insights quickly, you need to focus on specific competitor product export metrics.

Here are the five key metrics to track when reviewing competitor data sheets.

1. Variant Density

Calculate the average number of variants (sizes, colors, materials) per product. A high variant density indicates that the brand offers deep product lines to cater to diverse customer preferences.

2. Average Price & Compare-At Ratios

Determine their average pricing levels and calculate their discount percentages. This shows if they focus on high-ticket sales or rely on discount-driven promotional models.

3. Key Metrics Checklist

• Image Count per Listing: High-end stores typically feature 5+ high-res images, 3D models, or video showcases.
• Keyword Insertion in Titles: Look for primary search terms integrated into product naming conventions.
• Stock Count Levels: Monitor active inventory to evaluate demand levels for specific lines.