Exporting Shopify Compare-At Prices for Discount Audits

Pricing strategies are a key driver of sales volume. Many brands use compare-at pricing models to display discounts (e.g. "Save 30%"). Auditing these values across your niche can help you design a competitive promotional strategy. The first step is to export Shopify compare-at prices from competitor catalogs.

Understanding Compare-At Pricing

Shopify stores retail values in two database fields: `Price` (the active checkout price) and `Compare At Price` (the original retail price). If the compare-at value is higher than the active price, Shopify displays the listing as discounted.

Analyzing Pricing Data

Exporting these fields using Shopify Product Exporter allows you to calculate average discount ranges in Excel, helping you define a pricing model that attracts buyers while maintaining your margins.